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Hey Chris,

A question that’s running through my mind is the following one: do you think that bottom up change, people with good ideas, companies with a sustainable agenda etc. could possibly transform society for the better more effective, than top down political change?

Take for example lab meat, the development of cheese without a cow, or meat and diary alternatives in general, this could potentially free us for having to use animals as mass products, so we don’t have to destroy forests for soy for their food, etc.

Or just the way we design products, for example there’s a company where you ‘rent’ a pair of shoes, and you sent it back when they are worn out, they recycle it and you’ll get new ones.

Do you think developments like these will just stay within the margins, without top down regulations from governments, or is this the way to go?